- What is the TikTok Store?
- Who can use the TikTok Store?
- How to start a TikTok store?
- What is TikTok Live Shopping?
- Tips to increase sales with TikTok Store
- 1. Optimize your product catalog for TikTok
- 2. Tell your audience about your TikTok store
- 3. Promote your products
- 4. Partner with influencers
The launch of the first TikTok store began with the integration of entertainment and commerce. Which is exactly like buying Instagram. Now the TikTok Store, which was previously available in the UK and selects countries in Southeast Asia, has quietly arrived in the US, with brands like Kylie Cosmetics leading the way in early testing. While it is not yet clear whether the Western market will be equally receptive to this feature or not! But TikTok has a billion monthly active users.
Additionally, the platform’s study with Kantar found that 90 percent of users say they take an action (like, share, follow, and buy) after watching TikTok. Therefore, if the TikTok store offers a remarkable shopping experience with such favorable consumer behavior, it will be a good source of income for brands and content creators. who use TikTok for business. Now, let’s check the TikTok store in this blog. Stay tuned with Dr Tricks.
What is the TikTok Store?
The TikTok Store is a shopping feature that can be accessed directly on the TikTok platform. It allows merchants, brands, and creators to display and sell products directly on TikTok. Sellers and manufacturers can sell products through in-feed, LIVE videos, and product showcase tabs.
Who can use the TikTok Store?
If you fall into one of these four categories, you can use TikTok shopping:
- Affiliated companies
- Store partners
Individuals or sellers, creators, partners, and affiliates can use TikTok Store. However, as mentioned above, this feature is limited to selected regions. So before you can use TikTok for business, here are some useful definitions:
Store sellers: are brands or businesses that can join the platform to expand their e-commerce. Sellers can link their Shopify website to their TikTok store.
Store Creators: Content creators are on the platform for fun, but can earn commissions by promoting products through live shopping or TikTok in-feed videos.
TikTok Store Affiliates: Basically, creators and sellers partner together to acquire customers and increase sales through affiliate marketing programs.
Store partners: provide TikTok e-commerce and marketing services to creators and sellers on the platform. Those in e-commerce or digital marketing agencies can join this category.
If you are a seller, you must be located in the UK, Mainland China, Hong Kong, or Indonesia. You should also be able to prove it with a phone number from that area, a certificate of incorporation for your business, and identification documents.
If you are a creator, your account must be in good standing. In addition, you must:
- Have more than 1000 followers
- Have more than 50 video views in the last 28 days
- Be 18 years’ old
- You have posted a video on TikTok in the last 28 days
If you tick all those boxes, you can apply through the TikTok Shop Creator app.
If you are a partner, you must have a registered business in the following countries:
If you are an affiliate, you must register as a TikTok Store seller:
- Mainland China and Hong Kong SAR seller (cross-border only)
How to start a TikTok store?
If you’re thinking about starting your own TikTok stores, you’re probably a seller. Sellers can visit the TikTok Sales Center to register.
Upload all your required documents, add your products, then link your bank account! Congratulations, you are officially a TikTok merchant.
From here, you can continue adding new products to your TikTok store in the sales center. You can manage your store, inventory, orders, promotions, manufacturer partnerships, and customer service in the Seller Center.
Once you sign up, get access to exclusive weekly social media boot camps hosted by TikTok experts, with tips on how to:
- Increase your followers
- Get more involved
- Enter the page for you
- and more!
What is TikTok Live Shopping?
TikTok live shopping is when merchants or creators broadcast live to display and sell products. Viewers can tune in, drop items into their TikTok shopping cart, and purchase products without leaving the app.
Tips to increase sales with TikTok Store
Buying TikTok is a bit like buying Instagram or other social platforms. First of all, if you are not sure, find out how to sell your goods on TikTok like a pro. Then, with the following tips in mind, create a plan to best sell your products.
1. Optimize your product catalog for TikTok
Your TikTok storefront is the shopping tab in your account. You want to optimize it to attract customers. No one likes a dirty store. The same goes for your product catalog.
When adding your product images, focus on quality and style. You want them to look appealing to consumers – you eat with your eyes first, right? Easily identify your product photos as your brand and be consistent with the rest of the TikTok aesthetic.
Your product titles must be less than 34 characters, which is the cutoff limit, and you want to include basic information about the product. Your description can be longer. Here you can have all the details you removed from the title. Note: Links in product descriptions are not clickable on TikTok.
2. Tell your audience about your TikTok store
Once you have access to your TikTok store, create a few TikTok that show your audience where your shopping page is and how to buy your products.
3. Promote your products
Once your store is up and running and people are aware of your products, start promoting them! Mention them in your posts, feature them in your live streams, and add new product shoutouts to your bio.
If you want to make sure people notice your products, don’t be afraid to get creative with your ads. No need for boring plugins or boring product descriptions – list what’s available and add some humor! You can take a page out of Glossier’s book and film a painfully funny commercial:
4. Partner with influencers
TikTok is more than just another social media platform – it’s been dubbed a cultural phenomenon.
If you’re not well-versed in its unique trends, subcultures, and inside jokes, it might be best to leave the creative direction to someone who lives and breathes the platform. Especially when you are promoting a product and the risk is high (aka you can make a lot of money or your content will be lost in the TikTok algorithm).
When you find the right influencer for your brand, it can be a game changer. Partner with TikTok creators who feel what you’re selling. Giving them the creative freedom to express themselves in their way has helped countless brands reach new audiences and sell products.
In this article, we tried to explain what you should know about the TikTok store. We hope this article was useful for you.