The question of many users is why TikTok is Addiction. TikTok is a popular application for broadcasting and sharing short videos (15 seconds), which reached more than 100 million users as of August 2018. This program allowed users different options to publish videos with which they could read lips and create funny and entertaining videos. Stay tuned with DrTricks.
What is TikTok? The fastest-growing social media
This program was very popular among some content creators. Users share music videos on social media networks like Instagram, and made the app more popular.
However, in August 2018, the app was acquired by the Chinese company ByteDance and its users were transferred to TikTok. All content and accounts on Musical.ly were also automatically transferred to the new TikTok app.
What is the TikTok app?
What you need to know about the fastest-growing social media app in the world:
TikTok is a short video-sharing app that allows users to create and share 15-second videos about any topic. TikTok has a separate app called Duyin for the Chinese market that has over 300 million monthly active users. The logo of the new app is a combination of the logos of Musical.ly and Duyin. But why is TikTok Addiction?
How is TikTok different from a musical?
The TikTok program is based on the same concept of short videos, but its scope is much wider, and, unlike musicals, it does not focus only on lip reading of music.
The TikTok app offers users options to add special effects and filters, as well as a wide variety of sounds and song tracks. This is one of the reasons why TikTok is Addiction. There is also an option to add videos created on your mobile phone directly.
In September, TikTok added a Reactions feature to the app that allows users to record and share their reactions to videos. TikTok has also added a digital health feature to the app that will send health alerts to users who have been using the app for more than two hours.
The new app is being promoted as a social network for video sharing. TikTok users can create a variety of videos of challenges, dances, magic tricks, and funny acts. The main difference between Musical and TikTok is that the latter has a much wider scope for creating videos. Stay tuned for the rest of the article on why TikTok is Addiction.
Why did downloading the TikTok program become popular and Addiction?
Since its launch, the popularity of the TikTok app has skyrocketed. In October 2018, the app achieved the most downloads of a photo and video app in the Apple Store and globally. It is reported that the app has more than 500 million monthly active users and is the most popular in the United States, with more than 80 million downloads.
Some of the main reasons behind the increasing popularity of the TikTok app are:
1. Increase in TikTok app downloads due to the support of famous people
The app has been liked and used by many celebrities, such as Jimmy Fallon, which helped make the app popular. The app has partnered with several celebrities in different parts of the world who promote the app to local audiences.
Jimmy Fallon’s interest in the show began casually but was later sustained by the show through financial contributions. In November 2018, Jimmy Fallon started a “Challenges” segment on his show and used TikTok as a platform for these challenges. He asked his viewers to join the #TumbleweedChallenge hashtag and post videos on TikTok of them tumbling like a tumbleweed. The TV host himself started this challenge. The challenge was broadcast and had more than 8000 participants and 10.4 viewers within a week. We will further explain why TikTok is Addiction.
The TikTok app also has the participation of celebrities from other parts of the world. When the program launched in Japan, it attracted some celebrities such as Kinoshita Yukina, Kyary Pamyu, and Watanabe Naomi. In Thailand and India, TikTok partnered with social media celebrities like Kaykai Salaider and Aashika Bhatia. Celebrity involvement has been a key tactic in TikTok’s geographic expansion strategy. The app uses celebrities and influencers to create awareness about the platform and create content, which is TikTok Addiction.
These celebrities not only post on TikTok but also promote TikTok on other social media channels. For example, in the following post, famous Indian actress Aashika Bhatia promoted TikTok on Instagram. Apart from financial contributions, the brand also benefits from social influencers and celebrities using the platform. These celebrities help attract their fans to the TikTok app.
2. Installing TikTok to provide local content
Another major factor in TikTok’s popularity and addictiveness is that despite being a global app, it focuses heavily on localized content. The app often runs local contests and challenges and captures local trends using local hashtags. Let’s know more about why TikTok is Addiction.
TikTok is holding a “1 million auditions” contest in several countries separately. For each contest, participants are given topics to make videos on, and then prizes are awarded to the top video creators. Not only will this contest create thousands of local videos for the host country, but it will also help TikTok creators gain recognition and more followers. One such contest, held in Russia in September 2018, garnered 31,000 video entries and millions of views from TikTok users. Thus, it helped promote the program in this country.
The app also uses popular local hashtags to suggest topics for content creation to its users. This helps the app capitalize on local trends and generate more playable content for its platform. For example, “Dancing Seaweed” was a type of entertainment video that became popular in China. Tens of thousands of TikTok users created videos with this theme.
Why is TikTok Addiction? TikTok also sends personalized recommendations to each of its users. This makes TikTok users aware of the latest trending videos and never run out of video creation ideas. Using these techniques, TikTok has been able to localize globally.
3. Using TikTok because of the simplicity of creating, sharing, and viewing content
The TikTok app has taken video creation and sharing to the next level. All users have to do is record content from their daily routines and send it instantly. Due to the short form of the films, making and watching them does not require much time and effort.
Moreover, when the user opens the app, this short video content will be played for him. The videos play individually, and viewers get lost in entertaining, engaging, and addictive content. Due to the addictive nature of this type of content, people can easily spend hours watching random videos.
Monetizing TikTok: How can brands promote TikTok, and why TikTok is Addiction?
In terms of marketing channels, TikTok does not have a special space to display traditional ads, and it is not even competing with other social media platforms. However, due to its rapid growth, popularity, and increasing addictiveness, many brands are now realizing the potential of TikTok as a marketing channel.
Several brands have used techniques such as TikTok challenges and contests to allow users to generate brand-related content. Brands also use hashtags to promote marketing campaigns on TikTok more or less the same way as other social media platforms. Follow the article on why TikTok is Addiction.
Take the Guess brand #InMyDenim campaign, for example. On September 1, 2018, the brand entered TikTok and invited all TikTok users in the United States to its #InMyDenim hashtag challenge. In this contest, users were asked to create video content wearing jeans and using this hashtag. This marked the beginning of TikTok’s partnership with brands in the US.
Another way brands can use TikTok is by partnering with TikTok celebrities to create brand-specific promotional content. These videos, like any other influencer collaboration, will follow TikTok’s 15-second video format.
Will downloading and installing the TikTok program continue to be popular?
So far in the article, we have tried to explain why TikTok is Addiction. The current popularity of TikTok is astounding, but it remains to be seen whether it will ever reach the level of other social networks, such as Instagram and YouTube. Vine was a very popular video-sharing platform, but it’s completely gone. There have been many other programs that rose to fame quickly and then disappeared.
To maintain its current popularity, TikTok will have to continue to innovate and find new ways to engage its users. They also have to make the business platform more attractive for the presence of brand names to turn the program into a lasting social network.
With more brands looking to TikTok to expand their social media marketing, TikTok is on the right track. If it can capitalize on its business partnerships, it will surely grow even more and may even be able to compete with other social media platforms.
In short, TikTok is a fun, engaging, and Addiction app that has grown in popularity over the past few months. In this article, we tried to say why TikTok is Addiction. The TikTok app can also become the biggest social networking and marketing platform of the future. However, it is not yet clear how the app’s creators will use this potential and try to maintain the current popularity of the app. What kind of content are you addicted to on TikTok?