It is not surprising to write about marketing through TikTok, considering that it has the record of being the fastest social network in user acquisition. In this article, we will explore why you should use promo TikTok and how you can do it. Stay tuned with Dr Tricks
Why should you consider promo TikTok?
If you have followed teenagers and young people on social networks, you will understand its impact.
TikTok has grown rapidly and has become the seventh-largest social networking platform in the world. It has a more significant following than some of the more well-known platforms such as Snapchat, Twitter, and LinkedIn.
TikTok was ranked sixth in the world by active users in 2019, and its success continued into 2020.
The essence of TikTok is to share and view 15-60 second videos, the number of ads is limited compared to Twitter, which reduces your chances of being seen.
In 2019, TikTok introduced a self-serve advertising platform similar to Facebook that makes it easier to create ads.
However, promo TikTok is not suitable for every job. The first rule of social advertising is to market where your target audience spends their time. 41% of TikTok users are between the ages of 16 and 24, and nearly 50% of TikTok’s global audience is under the age of 34. You mainly relate to teenagers.
Types of promo TikTok
The promo TikTok platform helps brands to promote their feed. For most other options, you need to work with a promo TikTok account manager.
1. promo in Feed
This is the most affordable option for small and medium businesses. It can be said that this option is TikTok promotion free. These ads are generally cheaper than other types. These ads will be displayed on your users’ “For You” pages.
2. Brand establishment
As soon as someone opens their TikTok app, they are shown the screen for a few seconds before seeing Feed ads.
3. Hashtags containing the brand name
Hashtags have become one of the main functions of TikTok. Like someone creating a challenge video, encouraging their viewers to repeat a certain action, filming themselves, and uploading their effort. Hashtags are the challenges of regular and influential TikTok members. However, they are paid for by brands so they are prioritized by TikTok.
4. Branded content and commercial effects
These ads will appear in some creative places on TikTok like lenses, stickers, and other things like 3D or AR content used by brands for TikTok creators in their videos.
Do you have to pay to promote on TikTok?
Initially, only large businesses were considering advertising on this platform. This has changed now, TikTok has ads in the feed.
You can now set your budget and AI TikTok’s bids for ad placements on your behalf. The exact cost of each ad depends on factors such as marketing goals, targeted keywords, the audience you intend to reach, hours of the day and week, and your competition for ads in people’s news sources. The limitation of promotional slides (compared to other social networks like Facebook and Twitter) may still make promo TikTok not suitable for small businesses.
According to the TikTok guide, the TikTok promotion cost at the campaign level (for in-feed ads) is about $500 and the minimum budget at the ad group level is $50. Some other types of advertising are still significantly more expensive. According to TikTok June 2019 pitch, brand ads cost $50,000 per day, hashtags cost $150,000 for six days, and brand lenses cost $80,000-$120,000 depending on the complexity of the lens design. You can pay to promote TikTok videos.
Steps to launch a promo TikTok
1- Create a promo TikTok account
The first step in setting up a TikTok ad campaign is to create a promo TikTok account. You only have to go through this process once. You select your area and set up ads for jobs or a personal account. You then answer a series of questions and provide your details. You will then receive a message saying that TikTok will reply to you. Assuming you meet TikTok’s criteria, they’ll create an account for you.
2. Create your own promo TikTok campaign
After having a promo TikTok account, you can start running a promo TikTok campaign.
TikTok uses the same system used by Facebook and most other advertising companies on social networks. You have an ad campaign with a specific goal to which you allocate a specific budget. You can have different ad groups in that campaign. These are a set of ads that you target to a specific audience using a certain portion of your total budget. At the lowest level, you have individual ads that are assigned to each ad group in your campaign.
To start your challenge, click on the campaign button in the promo tiktok dashboard and then click Create.
TikTok requires you to set an ad target. You can choose from traffic, conversions, or app installs. At this stage, you have to answer some questions.
You can also make some settings, including giving your campaign a name and setting an overall budget. You can also set an overall daily budget limit.
3. Set your promo TikTok location and add details
Next, you’ll set up ad groups for your campaign. You might start with one ad group, then add others later.
You can then set an automatic subscription or location for it. Although we mainly review TikTok here, TikTok is just one of Byte Dance’s apps. You can also advertise on Vigo Video (India only), Buzz Video (Japan), Top Buzz (USA), News Republic, and more.
After some time, TikTok will ask you to enter the necessary details to set up the ad group. These details include any relevant URL links, branding, and images. These questions depend on your advertising goal.
4. Target audience for your promo TikTok campaign
This step is crucial for the success of the advertising campaign. TikTok asks you a series of questions so that it can direct your ads to the right audience. The better you can target your audience, the less wasted advertising you will have.
You can target your audience using factors such as gender, location, age, interests, connections, or even their operating system versions.
You can also create custom audiences based on factors such as customer contact information, website traffic, app activity, or ad engagement. If you want to send traffic to a website, you must first install the TikTok Pixel on your site to track visitors.
5. Determine your advertising budget and schedule
Although in the previous section, you had the opportunity to set an overall budget for your campaign, now TikTok requires you to set your budget by ad groups and create a schedule. You can choose a total budget (the maximum willingness to spend in the ad group) or set a daily budget (the maximum willingness to spend per day).
You can also choose a stride option that gives TikTok an idea of how quickly it can use your budget. You can choose either Delivery Standard, which spends your budget evenly throughout the campaign, or Accelerate, which spends your budget more quickly.
6. Determine the optimization goal
It is not very important to run an advertising campaign without first setting an optimization goal. You should identify some key metrics that you plan to change as a result of your challenge.
TikTok asks if you’re optimizing your ads for conversions, clicks, or impressions. This will affect your offer. TikTok tries to target your ads to your audience who it believes are most likely to buy from you.
This also affects how TikTok prices your promo TikTok:
- Conversion: The ad price is optimized for each type of click.
- Click: Advertising price is determined for each number of clicks.
- Visits: The price of ads is determined based on the number of visits by users.
7. Design your ad and place relevant assets
You can’t set up ads without creative assets. TikTok has a handy tool called Kit Creation that helps with this process.
Conclusion
TikTok may be a relatively new platform among social networks, but in the short time it has been introduced, it has become one of the most popular media. The ever-increasing growth of this application has caused many businesses to think of advertising in this medium so that they can earn money using it.
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