What Is The Best Instagram Video Length?

Video content has gained many fans on Instagram and is very effective in increasing the interaction of your Instagram page. So many Instagrammers plan to include video content in their marketing strategy. But posting videos on Instagram is not enough to guarantee success. You need to make sure that your content is relevant and attractive to users, and this includes making sure that your Instagram video length is correct.

However, simply sharing videos on Instagram is not enough to guarantee success. You must make sure that your content is attractive to users and relevant to their needs; Your Instagram video length should be such that users are not bored. With that said, let’s take a look at video lengths for each Instagram video type. In this article, we want to check Instagram video length for posts, stories, rails, and also live videos. Stay tuned with Dr Tricks.


The Instagram video length limit

When users scroll through their Instagram feed and see an Instagram video post, they can watch a 60-second preview in their feed and then decide if they want to watch it in full. Well, whether they watch your video to the end or skip it is a separate discussion that we will try to talk about at the end of the article.

Now let’s take a look at Instagram video length limits and check the maximum length of time that any Instagram video can run. It should be noted that as of October 2021, IGTV no longer exists, and instead, in-feed video posts and IGTV are combined into an Instagram video. Instagram tries to unveil new features in every update for the convenience of Instagram users.

The maximum length of Instagram video posts is 10 minutes, which has been increased to 60 minutes for some verified accounts.

Instagram video length limits in different types are:

  • Length of video content in Instagram feed: 3 to 120 seconds
  • Instagram story video content length: maximum 15 seconds for each part
  • The length of Rails video content on Instagram: 15 to 60 seconds
  • Length of IGTV video content on Instagram: 15 seconds to 10 minutes and 60 minutes in some accounts
  • Length of the live broadcast on Instagram: maximum 60 minutes
  • Length of advertising video in Instagram feed: maximum 120 seconds

Length of video content in the Instagram feed

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The duration of the videos that you share in the Instagram feed is limited to 2 minutes or 120 seconds. Possibly, if you upload a video that is longer than 2 minutes, you should select a 2-minute part of the video and trim it. Also, if your video post is longer than 60 seconds, a preview will play in the feed and users can watch the rest of the video on your profile.

If your Instagram video length is one minute or less, you can publish it as a regular post on your Instagram feed; But if it is more than one minute, you can select the LONG VIDEO option and tap “Next” when you have selected the desired part of your video, now by selecting “Trim” you can adjust your Instagram video length to the desired minute. Cut it and publish it on your page.

Note that you can upload long videos in ten one-minute slides to your Instagram feed. That is, if you want to publish a video longer than 2 minutes as a post on your Instagram feed, there is a trick to compress the maximum length of the video and send it as a carousel post.

As mentioned above, if you have a 10-minute video that you want to share on Instagram, you can cut it using the in-platform video editor and then upload it as carousel posts.

A carousel post allows you to post up to 10 videos or a combination of videos and photos on your page. Your followers can easily view the next photo and video by dragging the slides. For example, if you have a video that is longer than 2 minutes, try breaking it into one-minute videos and then uploading them back-to-back as a carousel post.

Length of video content in Instagram story


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Instagram stories are short videos that are posted on your profile and disappear automatically after 24 hours. In Instagram stories, you have a limit of 15 seconds for each story; however, if you upload a video longer than 15 seconds in a story, Instagram will divide your video into 15-second segments. Instagram shortens the length of the video for each segment by 15 seconds.

Note that if you have a 2-minute video, Instagram will only display 4 15-second segments (totaling 1 minute of video) in the story. But if you record your story on Instagram Live, you can share up to 10 stories in 15 seconds on your page.

Instagram stories last for 24 hours, but you can save them in the highlights section of your profile so that people who visit your profile can see them at any time.

The length of Instagram Reels videos

Reels are Instagram’s answer to TikTok; They are short, vertical clips, usually set to music, that can range from 15 to 60 seconds. You can see these videos in user profiles or Instagram feeds.

Instagram video length in the form of stories and rails is less than other types of video content.

Duration of IGTV video content

You can upload videos between 15 seconds and 10 minutes to IGTV; But if your account has a blue tick or the number of followers on your page is high, this video upload limit on igtv will increase to 60 minutes.

Instagram video length Duration of advertising videos on Instagram

If you run ads on Instagram, it’s about as long as other Instagram feed posts. So it can be said that in the Instagram feed, advertisements last between 3 and 120 seconds. Sending promotional videos on Instagram stories is a bit challenging; Because they can be published in 15-second segments in the story.

Each part of the story can contain 15 seconds of video or a photo. The display of photos in the story is for 5 seconds. A promotional video can have a maximum of 10 parts, but only the first 3 parts are displayed in the Instagram story feed, and Instagram users must enter the same page to see the full story.

Instagram video length, duration of Instagram live video

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The limit of live on Instagram is 60 minutes, however, you can hold a live broadcast for 60 minutes again every 60 minutes. In general, when you hold a live event on Instagram, you can stream it for up to 4 hours. You can also keep your live broadcast on your profile for up to 30 days so that people who are unable to watch it in real-time can access it.

The last word

Video content on Instagram in any form is the best way to increase brand awareness and introduce your products or services to the audience on this platform. In this article, we explained the limitations and rules of Instagram video length so that you can consider these rules when creating content.

But the important thing that you should always remember is that you should be able to attract the audience’s attention to your video in the first 3 seconds. People often don’t have the patience for long videos and Chinese introductions, so get to the point quickly and try to get your message across in the first 3 seconds. If the audience finds your content useful, they will follow it to the end.


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