Instagram has been at the top of the social media platforms used to sell products and connect with customers in recent years, and every year the platform seems to add more tools and features to cater to businesses on its platform. One of these important features was the introduction of professional accounts, which include an Instagram business account and an Instagram Creator account. In this article, we have talked about how to create an Instagram business account and the advantages of this type of account compared to other accounts. Stay tuned with Dr Tricks.
What is an Instagram business account?
The Instagram business account is one of two free professional profile options available to Instagram users.
A business profile offers users more social media marketing tools and services than a personal account. Some of these facilities are:
- Instagram analytics for reach, impressions, and follower demographics
- The possibility of promoting posts and running Instagram ads
- Multiple contact options for your business, including a phone number, email address, and physical business address
- Action button integration
If you own a brand and have an Instagram strategy for selling products, marketing your business, or just want to increase people’s awareness of your brand through interaction with other users, you can get the most out of an Instagram business account.
How to create a business account on Instagram?
If you are completely new to Instagram or want to create a business account from scratch, the process of setting up your new account is very easy. You just need to follow the mentioned steps.
1- Open the Instagram mobile application on your iOS or Android phone and select the (Create New Account) option.
2- Choose a username for your Instagram business account.
3- Add your phone number or email. You can also use contact information from another existing account.
4- At the end, select the option to complete the registration (Complete Signup).
Your Instagram profile is now created. You will automatically start as a personal account. To convert your account into a business account, follow the steps below.
1- Tap on your Instagram profile icon in the bottom right corner of the app.
2- Tap on the icon of three horizontal lines (menu) in the upper right corner.
3- Tap on the option (Settings) and then select the option (Account).
4- Go to the bottom of the list and tap on the Switch to Professional Account option.
5- At this stage, the features of the professional account will be displayed to you, and you should reject this page by tapping on the Continue option.
6- Among the available options, choose a category for your brand.
7- On the next page, select Business mode as your account type.
8- Check your contact information and select Next.
9- In this section, you can connect your existing Facebook business page to your Instagram account or create a new Facebook page.
Congratulations, you now have an Instagram business account.
What is the difference between an Instagram creator account and a business account?
The use of creative Instagram accounts is recommended for public people, content producers, artists, and influencers.
In short, creators often have nothing to sell and often partner with brands and businesses to advertise or participate in sales.
Account creators also have access to statistical information, but do not have the other features of an Instagram business account, such as contact buttons and creating ads.
Benefits and features of Instagram business account
Let’s take a deeper look at some of the features and tools that make the Instagram app so great for business.
a) Instagram exclusive for professional accounts
Great marketing on Instagram requires great analytics and an Instagram business account offers you this capability.
Clicking the Insights button on your profile will take you to a wealth of metrics on your Business Account Professional Dashboard. Things you will see in this section are:
1- Number of accounts that have viewed your posts (Accounts Reached)
2- The amount of activity in your account (visiting your Instagram profile, clicking on your website link, etc.)
3- Top content in posts, stories, and IGTV
4- Content interactions (like, comment, share, save)
5- Demographics of contacts (location, gender, age, most active time)
6- Follower growth (following, unfollowing)
With Instagram analytics, you can gain access to a lot of information, including who exactly your followers are.
In addition to overall account performance, with an Instagram business account, you can see insights into your posts and stories to see how people are interacting with those posts.
With this, you can check the common topics in the posts that have the most interaction and use those topics in your next posts.
In an easy-to-read dashboard, you can control your number of follows and unfollows, comments, and likes. Plus, you can take a snapshot of your overall engagement score to see where you can focus your efforts to drive more engagement.
b) Create and manage ads with an Instagram business account
You can advertise on Instagram and even easily promote a post directly in the Instagram app. Just tap the Promote button on your Instagram profile to create an ad from an existing post and then choose your final destination, which can be your Instagram profile, your website, or your direct messages section.
With Facebook Ads Manager, you can create paid advertising campaigns for the platform, set budgets, and even collaborate with other Instagram creators or influencers.
Now you can work directly with influencers by promoting the branded content they create.
c) Action buttons for an Instagram business account
Action buttons are a newer feature on Instagram for business, and they’re incredibly useful.
Instagram worked on action buttons to create interactions and digital experiences to support small businesses on the platform. Here’s an overview of some of the action buttons available for business profiles. These options include:
Order Food: This option can be used to order food.
Book Now: You can use this option to schedule an appointment.
Reserve Now: You can easily reserve your table in restaurants and cafes with this option.
Maybe at the end, I should assure you that the process of changing your user account to an Instagram business account will not cause you to lose any of your followers or posts. Rest assured.